Activities and Deliverables

Discovery and Definition (2 weeks)

Activities

• Current state audit to include:
  • Audience data and research
  • Competitive landscape
  • Site analytics
  • Site content and structure
  • Technical infrastructure
• Experience definition to include:
  • Project success
  • Capabilities and features
  • Content hierarchy
  • Information architecture
  • Experience design sprint plan

Deliverables

• Detailed project plan and sprint plan
• Discovery document and readout
• Experience definition document and readout

Experience Concepts (2 weeks)

Activities

• Visual exploration of 2 experience concepts to include:
  • Core modules
  • 3-5 key page templates

Deliverables

• 1 approved experience concept to inform experience design

Experience Design (5 weeks)

Activities

• Experience Design Sprint 1 to include detailed designs across desktop and mobile for:
  • Homepage
  • Global Navigation & Footer
  • Category Landing Page
  • Product Listing Page (PLP)
  • Product Detail Page (PDP)
  • Quickshop Module
  • Content Landing Page
  • Content Detail Page
• Experience Design Sprint 2 to include detailed designs across desktop and mobile for:
  • Cart and Checkout
  • Ratings and Reviews
  • Favorites / Wishlist
  • My Account
  • Custom service and chat
• Experience Design Sprint 3 to include:
  • Digital style guide

Deliverables